Filed under: Fun Runs and Marathons, Health and Fitness, Run for a Cause

Kellogg’s Special K: Run for a Healthy Filipina

by on Jun 25th, 2012

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Kellogg’s has been around for several years! It’s honestly my FAVORITE breakfast meal!! I can eat several bowls of Kellogg’s Frosties and not get bored of it! The company itself on the other hand has been around for several fun runs too! They have been very supportive of several races such as Run United, the recent World Vision Run and more! Well this time, Kellogg’s will have a race of their own!


What: Kellogg’s Special K: Run for a Healthy Filipina

When: July 22, 2012 (Sunday) at 4:30am

Where: McKinley Hill

specialKposter copy



Advocacy/Goal of the Run:

  • To organized the very first Kellogg’s Special K Run.
  • To raise awareness of Kellogg’s Special K health awareness campaign- through healthy lifestyle.
  • Branding: To partner with organization with an advocacy for Women’s Health


Race Categories: 3k, 5k, 10k, 16k

Registration Fees: 400php, 400php, 500php and 600php respectively

 Gun Start: 5:55am, 5:45am, 5:35am, 5:00am


The BULLRUNNER supports the Special K Run!


JP from Nic Lopez on Vimeo.


Registration Sites:

  • Toby’s Shangri La
  • Toby’s Glorieta 4
  • Tobys’ SM Mall of Asia
  • RUNNR Trinoma

Download registration form HERE



Singlet Design:

Kelloggs singlet



As you can see, there aren’t that many logos at the back except Kellogg’s and PIA. The reason is not that there are no sponsors but because the organizers wanted a clean singlet which runners could use over and over without feeling like a walking billboard.



Race Bib design:

specialK_3K copyspecialK_5K copy

specialK_16 copyspecialK_10K copy


Water Station:

•There will be water station every 1.5 kilometer.

•Energy Drink Stations will be provided between water stations.

•Energy Gel/ Bar + Banana after 10Km

•Stand-by Three (3) mobile water depot, in-charge of particular areas.



Medic Plan:

•Every Water Station is also an Emergency Medic Station. There will be an ambulance and medic team every 1.5Km

•Roving Medic Specialist will be on biking going from point A to point B station.

Coordination with local hospital (SLMC) will be vital for quick mobilization


Race Route:

Kelloggs 3k

Kelloggs 5k

Kelloggs 10k

kelloggs 16k





  • First 500 registrants will receive One (1) 205 grams pack of Kellogg’s Special K Cereal and One (1) Kellogg’s Corn Flakes Cereal Bowl (June 25 – July 1 or Until First batch supplies last)
  • Second 500 registrants will receive One (1) 45 grams pack of Kellogg’s Special K Cereal and One (1) Kellogg’s Corn Flakes Cereal Bowl (follows after first batch supplies last)
  • Succeeding registrants will receive One (1) 45 grams pack of Kellogg’s Special K Cereal (follows after second batch supplies last)

**Bring a gal promo! Bring a gal and the gal you bring gets 50 pesos off registration, if you’re both girls, then you both get 50 pesos off! Smile


kellogg's fun run2



So what are you waiting for?? Registration starts on June 25! Go register now!!!


Cheryl Villareal is a preschool teacher and the owner/ editor-in-chief of On weekdays, she could be found teaching her little tots while Sundays are her workout days. She easily enjoys simple things and loves experiencing new things! Her blog is simply a way for her to share these experiences with people. Besides her blog, she also contributes and writes various articles on Follow her on Twitter

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