Last January 19, Smart set the standard for fun at the Live More Run in Nuvali, Sta. Rosa Laguna. Around four thousand participants were showered with colorful blasts of powder as they ran the happiest 5k route ever.
I was very much looking forward to joining this run, I was unfortunately not able to make it. It really makes me sad and so I really hope that Smart will stage another run like this in the future!…maybe one closer to Manila please? :) My sadness from not being able to join grew even bigger as I saw all the fun photos taken that day.
OFFICIAL PRESS RELEASE:
January 21, 2013, Manila—Smart set the standard for fun this 2013 at the Live More Run last January 19 in Nuvali, Sta. Rosa, Laguna. Four thousand participants had an epic good time as they crossed the finish line covered with bright hues. The Smart Live More Run was a 5-kilometer concept run that let friends and families experience firsthand what it is like to paint the world with color, laughter and happiness.
The Smart Live More Run was an all-out explosion of life, wellness, and color that had participants smiling from ear to ear.
© Live More Run/ Zeus Martinez
A runner gets doused with hypoallergenic powder at the blue station of the Smart Live More Run last January 19 in Nuvali, Sta. Rosa, Laguna.
© Live More Run/ Zeus Martinez
After the run, the crowd’s energy was kept high with a grand color toss and a LED balloon flying event led by model and celebrity Derek Ramsay, followed by a mini concert featuring premier Pinoy bands Spongecola and Taken by Cars. And of course, a lot prizes were up for grabs. Lucky winners took home Smart freebies, Rudy Project shades and watches, and the latest tech gadgets including Samsung Galaxy Tabs, HTC Desires, and even an iPhone 5.
Head of Smart Sports Epok Quimpo said that The Live More Run is a colorful celebration that marks the beginning of more fun events this 2013. “This run is all about health, wellness, and just plain having fun. Plus the proceeds go to the MVP Sports Foundation so nag-enjoy ka na, nakatulong ka pa (not only did you enjoy, you also helped out)”, he added.
An inflatable slide was one of the main highlights for kids during the Smart Live More Run last January 19 in Nuvali, Sta. Rosa, Laguna.
© Live More Run/ Zeus Martinez
Random acts of happiness were found all throughout the 5-kilometer course Here, a participant showed a trampoline what mad skills are made of.
© Live More Run/ Zeus Martinez
Finishing time was not the most important thing to think about during the Smart Live More Run. Runners soaked in color took time to shoot some hoops.
© Live More Run/ Zeus Martinez
The Live More Run is a sensory overload of colors brought to us by Smart and organized by Runtertainment Inc., together with their venue partner Nuvali, and media partners Jam 88.3, Mellow 94.7, philstar.com, and wheninmanila.com. For more information, visit www.livemorerun.com.
