What IS Phiten anyway? Last week, I was invited to the Phiten product launch for media and bloggers. Unfortunately, it was scheduled on the same date as another event and I was unable to catch up. Either way, I have heard a lot of good things about the brand and would like to share it with the readers as well… especially my fellow runners.
What is Phiten? Phiten is a leading & innovative Japanese brand of sports accessories & clothing, which aims to help maintain the body’s natural state of balance, help relax the muscles and maintain energy levels throughout the day while upping one’s style factor.It is made of aquametal-infused wearable technology in the form of various accessories such as necklaces, bracelets, armbands, knee pads and apparel such as shirts, socks and shoes. It also has sleep items like mattress and pillows. It was founded back in 1982 by Yoshiro Hirata, a alternative medicine practitioner. “We are helping people enhance their quality of life around the globe, building on our Phiten philosophy of health, energy, and well-being,” said Hirata in Phiten’s official website.
There are a lot of sports accessories nowadays with false healthy claims, Phiten on the other hand, met with members of the media both online and offline in Hyphy’s Ortigas to reintroduce and reaffirm the brand’s commitment to health and fitness. The brand is actually very famous amongst athletes though I have to confess that I have yet to experience it. I have also read several testimonials with the same claim on the benefits Phiten has provided.
At the press conference, Phiten demonstrated how the product helps give us balanced energy flow and blood circulation. Phiten also introduced Coach Jim Saret, an international sports training consultant who gave tips on how to start and maintain an active lifestyle while sustaining a fit mind and body.
“Nano-technology is the breaking down of titanium, silver, and gold minerals to nano particles which are then infused in the materials used to make Phiten products,” said Ronaldo Colmenar, general manager of Sports, Entertainment and Events Management, Inc., the exclusive distributor of Phiten in the country. The technology restores, if not maintains the optimum balance of the body. Phiten, together with a healthy diet and good exercise and sports programs like biking and running, can also help fight chronic stress brought about by a busy lifestyle. Knowing this makes me want to gear up with Phiten accessories and keep my body in its top condition especially when on the run!
Colmenar added, “Phiten is not a craze or trend. It is a lifestyle brand that promotes health, style and comfort for people-on-the-go and sports enthusiasts who want to be in their best state always.”
To learn more about Phiten’s health benefits and to see its wide array of products, log on to www.phitenphil.com or visit any Phiten shop kiosk and consigned stores nationwide. Be updated and on the know of Phiten’s promos and sale on facebook.